10 of the Best Ecommerce Tools for New Ecommerce Stores

Sara Díez Parra

Sara Díez Parra

Marketing & Comms
Tips & Tools

With the increasing use of smartphones and online payment methods, eCommerce has become the primary way people in every corner of the globe purchase their products.

Ecommerce businesses are experiencing growth every day. They should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. It’s incredible to see the number of tools that have been created to boost the online shopping experience for these online websites. This blog post will provide you with the ten must-have eCommerce tools that will save you a lot of time, allow you to get better results, grow your business, and let the world know you exist. 

Messenger Marketing


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Recart helps you sell more with messenger marketing. It’s a great tool for merchants who have a significant amount of traffic on their website. It drastically increases your revenue by engaging customers on the platform they actually use: Facebook Messenger. Recart improves the customer’s journey after purchasing their desired item. It retains customers in one messenger conversation regarding abandoned cart, shipping & delivery, welcome messages, product reviews, and broadcast & promotions.

Recart succeeds to increase the customer’s lifetime volume by maintaining a great relationship between the merchants and its customers. With more than 80,000 e-commerce merchants Recart, it is one of the most popular and trusted eCommerce apps in the world.

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Say goodbye to annoying pop-ups and say hello to Sleeknote!
Sleeknote engages your customers with on-site messages. You can use Sleeknote for pretty much anything: to collect email addresses, increase sales,  get data, build beautiful eye-catching messages, segment your visitors based on behavior, capture the data that matters, and manage your campaigns.

Today, Sleeknote is engaging with 1000+ customers in more than 40 countries with 2 billion campaigns. They are trusted by leading companies around the world such as PWC, Campaign monitor, Toyota and more.

Email Marketing


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Klaviyo helps growth-focused brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. It’s a one-stop digital marketing tool to handle everything from A/B testing to email autoresponders. If you don’t have the budget to hire a full-time digital marketer to help you start drawing traffic, this app is a solid option.

Also, Klaviyo integrates with any app you want and works with one of their myriad integrations, including CRMs and top e-commerce platforms. The app is free for up to 250 contacts and increases gradually with your number of contacts, reaching $1,700/month for 150,000 contacts and custom quotes for businesses beyond that size.

Sourcing Solution


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Sourcify is your path to a streamlined supply chain. They help customers build better products by matching their product with the right overseas factory. The software is easy to use and efficient, it all happens in four easy steps:

  • Submit your project
  • Approve your samples 
  • Start production 
  • Receive your products

Today, Sourcify has helped hundreds of companies improve turnaround time and has a 32% average cost savings, 1000+ pre-vetted factories, and 300+ product categories.

“Finding a manufacturer was a nightmare. Sourcify understood my goals and introduced me to a manufacturer that I’ve been working with ever since.” said Giovanni Mannella, founder of Get On Fleek.



ReferralCandy grows your sales through word-of-mouth marketing. 83% of customers are willing to refer customers but only 29% actually make a referral. ReferralCandy encourages their friends to tell them about your store and makes it easy for them to share offers with social integrations. Rewards come in the form of cash, store credit, discounts, and free products.

They also provide the tools to quantify and optimize referral activity. It steps up minutes, it’s fully automated and comes with a host of customizable options so you are able to communicate with your brand’s voice.

They’ve run referral programs for over 30,00 online stores and more. It can be integrated with the best e-commerce platforms such as Shopify, Woocommerce, Bigcommerce, Magneto and more. Make sharing sweeter!

Loyalty and Rewards

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LoyaltyLion allows webshops to quickly install a loyalty program to your online store to gain valuable customer insights and improve your customer experience. It creates data-driven loyalty programs as unique as your brand. LoyaltyLion allows you to reward customers for purchases and on-site actions (such as leaving product reviews or referring friends). Rewards are in the form of discounts and experiential perks and are proven to increase repeat purchases.

They are trusted by thousands of e-commerce merchants and have continued to increase their customer retention and spend. LoyaltyLion integrates with all major e-commerce platforms such as Shopify, Shopify Plus, Shopify POS, BigCommerce, Magneto, and API making it easy for webshops to use them.

Marketing Automation


The main problem why small online stores stay stuck is because they’re losing lots of money on advertising to grow traffic but don’t know how to deal with visitors who are not buying it. Beeketing is a platform of marketing apps that converts more visitors into revenue for your online store, regardless of the size and type. It follows each customer around your store to make sure they really buy and provides data about e-commerce visits.

The all-in-one marketing automation tool helps you understand your customer better by tracking all their behaviors on your store. It also sends targeted & personalized marketing emails, coupon pop-ups and more which increases your retention rate.

Beeketing is integrated with leading eCommerce apps like Shopify, WooCommerce, LightSpeed, BigCommerce, WordPress. It’s very user-friendly and has exceptional customer support. They are trusted and favored by leading brands such as Kid Zobe, Club West, Tava, BETTES and more, and have generated almost 200 million extra sales for e-commerce entrepreneurs all over the world. Beeketing provides both free and subscription-based services ranging from only $17-$49 per month.

If you’re wondering how much money you can actually make with this All-in-one marketing automation platform, read this article. Beeketing has gone through their entire database to pull together this report to answer a million-dollar question: How much money can you actually earn using Beeketing apps?



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Trustpilot is the world’s most powerful review platform. It’s free and accessible to everyone. The Copenhagen-based company brings people and companies together to create ever-improving experiences for everyone. Trustpilot believes that these reviews don’t just benefit potential customers but can actually influence changes and make companies better by learning from their customers’ problems and success stories.

Today, leading companies such as Wayfair, Lyft, Houzz and more use Trustpilot to better understand their customers’ experiences and get to know their thoughts. With more than 56 million reviews, 265, 000 business reviews, and 2.5 billion monthly impressions, Trustpilot makes it to the top 1 percent of the most popular website.

Human Insights


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Data gets you closer to your customer but doesn’t get you all the way there. UserTesting allows you to see, hear and talk to your customers as they engage with your products, apps and messaging. You can watch how they interact with your solution, whether you want to guide them throw a real-time interview or want users to record their opinions.

Usertesting is the fastest way to get quality human insights and empowers all teams to emphasize with the customers. For over ten years, they’ve been trusted by leading brands around the world such as Facebook, Walmart, Expedia and more. They definitely break down the barriers between you and your customers!

Marketing Intelligence


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Datorama is a global marketing analytics company that is solving one of the toughest challenges facing data-driven marketers today: messy data. They put marketers in control over all their data to make smarter decisions at every level of their business. Datorama helps enterprises, agencies, publishers, and platforms of all sizes centralize all of their marketing data across channels.

The platform provides an end-to-end marketing analytics solution for business users by combining patent-pending dynamic data modeling, productized campaign management tools, intuitive data visualization, and advanced analytics that power unified reporting for real-time data analysis and insights.

Ten months ago, Datorama was acquired by Salesforce. Today, it is trusted and favored by the biggest names in every industry such as Pepsi, Unilever, Ticketmaster and continues to increase staggering revenues for leading companies.

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Sara Díez Parra

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